eGrowcery & CresLane Form New Retail Alliance

 

eGrowcery, a leading provider of white-label eCommerce platforms for the retail food industry, and CresLane Retail Solutions, known for comprehensive POS systems, announced a partnership to enhance supermarket retailers' eCommerce and in-store operations. This collaboration aims to provide advanced, shopper-centric solutions that integrate seamlessly with in-person sales channels, enriching the consumer shopping experience and boosting operational efficiency.

As supermarket retailers increasingly adopt an omnichannel approach, merging grocery eCommerce with physical store interactions becomes essential for gaining comprehensive insights into consumer behavior. Modern POS systems enable a unified shopping experience, precise inventory management, and data collection to inform business strategies, while cutting-edge eCommerce platforms ensure consistent customer engagement.

The eGrowcery-CresLane partnership offers standardized technology solutions, accelerating the deployment of digital and in-store technologies, improving promotional management, and enhancing both in-store and online customer experiences. Pat Hughes, CEO of eGrowcery, emphasized the importance of accurate product data across channels, noting that their systems eliminate related challenges and create new marketing opportunities.

Food Depot, a 42-store chain in Georgia, has benefited from this collaboration with faster updates, accurate financial reconciliations, enhanced services, and increased flexibility. Michael Brown, head of eCommerce at Food Depot, highlighted the improved functionality and smoother interface. CresLane CEO Jon Bohrer added that the partnership equips retailers with tools for better marketing, pricing strategies, and a streamlined eCommerce process.

More Information: https://www.techdogs.com/tech-news/business-wire/egrowcery-and-creslane-announce-new-partnership-to-optimize-grocery-retail