Amplitude Unleashes Product Analytics in Snowflake AI Data Cloud

 

At the Snowflake Data Cloud Summit 2024, Amplitude, Inc. (Nasdaq: AMPL) unveiled its Snowflake native offering, enabling seamless integration of Amplitude’s product analytics within Snowflake. This solution allows businesses to analyze customer behavior directly in Snowflake without transferring data, ensuring speed, security, and compliance. By leveraging Amplitude’s capabilities within Snowflake, teams can derive actionable insights faster, optimizing product decisions and enhancing user experiences across all touchpoints.

This integrated approach is offered free across all plans, democratizing access from startups to global enterprises. Amplitude’s commitment to flexibility is underscored by its hybrid data access model, supporting over 130 data sources to suit diverse digital ecosystems. This initiative reflects Amplitude’s aim to empower businesses to harness the full potential of Snowflake for driving business growth through enhanced data-driven decision-making.

More Information: https://www.techdogs.com/tech-news/business-wire/amplitude-brings-the-power-of-product-analytics-to-snowflake-ai-data-cloud