Census Launches Live Syncs on Snowflake AI

Census, a leading data activation platform, unveiled Live Syncs at the Snowflake Data Cloud Summit 2024, marking a significant advancement in data activation. Developed with Snowflake, Live Syncs enhances the AI Data Cloud, enabling data syncs 100 times faster and cheaper than traditional methods. This new feature allows businesses to utilize real-time data for customer engagement and personalization without complex engineering, transforming existing AI Data Cloud infrastructure into a growth engine.

This partnership allows joint customers like Canva to personalize customer journeys at scale, increasing engagement and reducing costs. Census Live Syncs leverages Snowflake’s Streams and Dynamic Tables, making real-time Reverse ETL and personalization accessible for all users. Census continues to empower marketing teams with flexible, data-driven solutions across various platforms.

More Information: https://www.techdogs.com/tech-news/business-wire/census-launches-live-syncs-real-time-data-activation-on-the-snowflake-ai-data-cloud