Marchex Brings Luxury Auto Brand to AI Tech

 Marchex (NASDAQ: MCHX) has secured a multi-year engagement with a major international luxury automotive brand to deploy Marchex Spotlight, an AI-powered conversation intelligence platform. This tool helps OEMs, brands, and dealers enhance revenue and brand loyalty by analyzing business-to-consumer interactions, identifying mishandled conversations, and providing actionable insights. Marchex’s platform is now utilized by ten major automotive brands, covering over 8,800 dealers and more than 50% of franchised dealerships in the U.S.

Marchex Spotlight identifies trends and failures in customer interactions, offering solutions to improve revenue and operational efficiency. CEO Edwin Miller emphasized the strong adoption in the automotive sector, expressing enthusiasm for expanding their market leadership and replicating their success in other business verticals.

More Information: https://www.techdogs.com/tech-news/business-wire/marchex-signs-major-international-luxury-automotive-brand-to-ai-powered-conversation-intelligence-platform